To make money on the internet, you are going to be selling information. The thing is you don’t have to be the expert. If you looked at all the different products on my site, I’m only the expert in a couple of them.

These are the only two products that I position myself as the expert, and I would tell you if you’re starting out interviewing experts, you’re going to be much better off and have a much better chance of actually doing something if you take your ego out of it, and you just be the messenger. You just be the guy who delivers the information, and don’t be the expert.

There’s an advantage to that. So, let’s say you’re marketing something. If there were two equal things, and I came to you and said, “Look how great I am. I’m an expert at selling information on how to use audio interviews to make more money,” or I came to you and I said, “You know what? You ought to check this guy Art Hamel out. This guy has bought over 200 businesses, and for the last fifteen years, all he’s been doing is buying businesses between one and five million dollars, and he’s doing it without any bank financing. He’s doing it all through investors. Go to his website. Check it out.”

Now, that’s the difference between me saying how great I am, and me referring to someone. In the interviews with Art Hamel, I’m just the guy asking the question on behalf of the listener. You’ll have a much better time and easier time and I believe more success when you find the expert.

If you can land a very high credible interview, you’re just leveraging on the years and probably the hundreds of thousands or millions of dollars that that expert has put into his business to get to where he is. You’re just stepping in and just borrowing all that expertise, especially if you could negotiate something where you’re selling his expertise in the form of a product or through one of their affiliate programs.

It’s just such a huge advantage, and all you’ve got to do is ask. You’re not going to get everyone, and we’ll talk more about that, but I would definitely advise go for interviewing other experts. You just be the guy asking the questions rather than being on the other end answering all the questions. I would say that even if you’re an expert right now.

.You’re on the customer’s side. You may be making the money off of selling it. So, my interviews, when I’m asking my expert Jim Camp on negotiating, I’m on the side of my listener. I’m an advocate for my listener trying to dig out the real scoop on this Jim Camp and his negotiating system. So, I’m on your side.

I’m not an adversary. Jim Camp may be the adversary because he’s the guy trying to sell this stuff. I may be the adversary to the listeners on the call because you may believe I’m trying to sell you something. I am. I’m trying to sell you on my expertise, and it’s hard. It’s hard to sell someone on your expertise sometimes.

Sometimes, it’s a lot easier just selling someone on someone else’s expertise. So, there’s a big difference, and I would definitely take that into consideration. I think it’d be a lot easier if you chose to interview other experts and promote their stuff.